Forward Knight Chess Academy
Turning a chess academy’s vision into a clearer, more confident digital experience.
The challenge
Forward Knight Chess Academy needed a website that clearly introduced its coaching, explained its programs, and helped prospective students take the next step. The existing site offered a brief introduction, but provided limited guidance for visitors exploring the academy. The redesign needed to make program discovery easier and give parents and players more context before enquiring.
The approach
A chess-inspired identity built around “Think Ahead. Move Forward.” Clear content hierarchy, distinct learning paths, founder information, and a simple coaching philosophy help visitors understand the academy. Consistent “Book a free demo” actions connect that journey to a direct WhatsApp conversation.
What the website includes
- Multi-page website with clear navigation
- Four coaching programs for different learning goals
- Founder story and coaching approach
- FAQs and WhatsApp demo-booking journey
Success criteria
Evaluate how easily visitors find a suitable program and start a demo enquiry. Track program-page engagement, WhatsApp booking clicks, qualified enquiries, and trial-class enrolments after launch. Establish baseline data before reporting any improvement in performance.